Get Affluent Clients

Reader, Your marketing should describe your prospects pain is such excruciating detail they’ll trust you inherently. It should make them think… “If they know the problem better than me, and can articulate it better than me, there’s now way they can’t fix it”. Fuck your fancy elevator pitch. Their pain is the pitch. For the last decade I’ve been banging this drum. Often I’m met with a sea of nodding heads. Rarely am I met with objection. However, the vast majority still get this painfully...

Reader, Whatever constraint you currently face in your business–the correct answer lies within the marketplace.Nothing bad comes from talking to your market. When it comes to their opinion of your product, its efficacy, and if they fundamentally value it. Yeah, pay very close attention to their answers. Listen to their journey, the pain points, the things they value. But when it comes to matters in which they have no qualified opinon on–sales, marketing, etc IGNORE THEM. Treat them with...

Reader, Two definitions crossed my desk this week that were so fundamentally wrong, they’ll cost any business owner money if they believe them. And they’re popular. Worryingly popular. "Sales is a transfer of enthusiasm." I heard this years ago from a real-estate yank, and it has since been bastardised into... "Marketing is a transfer of enthusiasm." This one came from someone I actually respect, which makes it worse. Both are miles off the mark. And this is coming from someone who has huge...

Reader, Quick and dirty for you. I spent £3600 on Facebook ads for a new campaign—here's what happened considering the small budget: (And that £3600 was really £3600.03 as I had a spend cap on it. No fudging numbers here) —175 leads —27 initial calls booked —11 sales calls booked — 2 3 sales (One more came in as I was writing this) —4 more sales calls to be sat I won't disclose the final figures as they aren't mine to share—but it's premium priced, and wildly profitable. Much, much, much more...

Reader, Rebrands are the business version of winning gold at the village fair for a paper-mache volcano: your mum, your nan, and the designer care. Nobody else notices, and it certainly doesn't move the profit needle. So, naturally, here I am announcing the latest iteration of my website. connorbenham.com It is not perfect. The grammar police will have an aneurysm. Copywriters will cry into their oat lattes. And I am fine with that. Its job is simply to stake a corner of the internet as mine....

Reader, We're born to die. Life is short. Fleeting. And for most - painfully disappointing. We're space monkeys on a rock. Hurtling around the sun at 67,000 mph. Men used to go to war. Women used to hold down the country. The chance of you existing is pretty much zero. So why the fuck do I come across business owners who are scared of the phone. It has no teeth. It has no claws. It merely has a voice in it. And that voice is beyond valuable. I'll be straight with you - I'm no cold calling...

Reader, If you're a business owner struggling to win premium clients, you're not alone. I recently held a free, live Q&A where we covered: The call to action that turns your direct mail into a response magnet How to follow up with the right prospects without being a pain the arse The real way to win high-value clients - and get them to say yes to higher fees How to build an email list that doesn’t depend on social media – the brutal truth about marketing as a whole (my favourite part) Why you...

Reader, "Why are you more expensive?" If a prospect throws this banana skin of a question at you, the worst thing you can do is attempt to justify your fees. "We provide great customer service!" "We guarantee your satisfaction!" "We are good at what we do!" WRONG. Do not pass go. Do not collect $100. Not only are you saying 'wee-wee' more than a frenchman - you're on the back foot trying justifying yourself. And the premium players in any industry never justify themselves. Justifying yourself...

Reader, TL;DR: This Friday, at 1pm I'm hosting a free Q&A answering your questions about getting leads, closing them, and scaling your business. If you wish to join us, join the free community here. I'll be going live inside it. If you’re planning to come but don’t know how to ask a question, I’ll show you how below. How to get unstuck When we see that profits have remained stagnant for two years in a row, your initial instinct isn't to roll up your sleeves ready for some hard work. Instead...