Reader,

11pm. Baby B fighting sleep with the might of a roman warrior.

I pick him up. My hips automatically know what to do.

They start swaying side to side like a hula-hula girl.

A couple minutes pass, but the screams continue. Usually a thirty second sway is enough to scare the screams away.

But not today.

So I hoiked baby up, and gently patted his back as he rested his head on my shoulder.

Tired, weary, and desperate to sleep I prayed to the great sky daddy to bless Baby B with some melatonin.

Instead of being blessed with the magical sleepy hormones Baby B retched, and his body contorted.

I turn around, and on the floor 5ft away from where I was stood it looked as if a mumma goat had fed 12 bodiless baby goats.

I spotted a big white milk patch working its way into the weave of my carpet.

Then came another retch. Another contortion.

Another mumma goat patch 5ft the other way.

It was at this moment I realised I was holding a tiny live milk cannon. Ready, willing, and able to launch a rivers worth of booby milk 5ft in any direction.

Desperate to save the carpets I lifted up the tiny cannon, and aimed Baby B's head square at my chest.

Like a champ, I took four milky river cannons straight to the chest.

Baby B had puked so much it soaked through my jumper, and my t-shirt.

The little'un is a big boy for his age. In the 95th percentile for height, and the frame is hefty.

But I still have zero idea how so much liquid came out of that body.

Now if I was a tosspot, I'd tie this into some wanky lesson.

Something along the lines of:

• Leaders take the hit
• Maximum output from minimal effort
• Sometimes life hits you in the face when you least expect it.

But a tosspot I am not.

So instead I'll sign off like this.

If you are overly dependent on your network, referrals, and hard graft to generate clients...

...And you have no reliable, repeatable; and relentless way to acquire top clients...

...We'll build you a marketing system to generate you ninety qualified sales calls in ninety days.

If you can handle that, hit reply.

We're taking on no more than two new clients this month. And as you know from yesterday's email, one spot is pretty much already gone.

Stay puking,

Connor Benham

—CWB

P.S. If you didn't read yesterday's email. Go read it.

It'll give you a sneak peek into the system we can install into your business.

I have five more of those outreach documents going out on Friday.

So if you do want to work with us. Don't sit on your hands. Hit reply.