Reader,

Since my loins have proved their worth and bore the fruit of life, I now receive the same question I once regularly asked...

"So, how is it Connor?"

Before little Baby B was delivered all bundled up in white by a lil stork, I'd often ask the same to men whose loins bore fruit.

And their answers typically fell into one of two buckets.

One, they gush.

They declare in great detail the love they feel.

How their heart has growing pains. A eulogy of love, cupcakes, and rainbows. Before I know it, I'm looking at pictures of their child in the bath.

Other times, they are miserable. A complete dark cloud.

They tell me not to do it. How they hate their wives. They miss their old life, and struggle with the pressure.

A sad song & dance that's deeply uncomfortable to listen to.

Regardless, I've refrained from applying judgement to either answer.

Their experience is their reality.

Not an unequivocal truth.

Two different realities. But both camps shared the same sentiment:

"You'll never understand until you have kids yourself".

It always felt condescending. Essentially being told...

"You can't understand me".

Perhaps that's just me. Jaded by scars of the past where less successful business owners tried knocking me down a peg or two just because I'm decades their junior. Inferring I'm ignorant. That life will slap me in the face soon.

(Side note: Reality has still yet to kick me in the teeth. And ~three weeks since my exclusivity contract has ended, I've increased my client base by 300%. Then again, I'm only 29. So plenty of time for teeth kicking. Plenty of time for them to be right)

So now, when I get asked the same question. In the effort to not make others how I felt, I simply reply...

"All the positives you've ever heard are true. I won't bore you with them. But I love it. It's challenging, but that's just because it's new."

Because the truth is they are correct. You can only understand once you have your own little terror to worry after.

I've been told it only gets more challenging as they grow.

But that's only because it's all new.

Like anything. The first time you do anything, will be the hardest.

And as Baby B grows, he presents to me new situations I haven't faced before — and that's more than OK — it's exciting.

One thing I haven't faced which many men told me I would is the never-ending pressure of parenthood.

Again, maybe it will in time.

But it hasn't yet.

I think it's because I've been almost entirely responsible for others livelihoods for many moons now.

At 18 years of age, I had business owners place their entire front end of their businesses in my hands.

And if it didn't work, they couldn't eat.

So put bluntly, and perhaps a touch arrogantly...

...I find taking care of Baby B as effortless as making substantial stacks of cash for my clients.

(Mrs B is mostly to thank for the above, and for that, I am grateful)

Baby B might be harder to take care of when he can start talking.

But building reliable, repeatable, relentless sales & marketing machines for clients is something I've done countless times over my decade long career.

It's why you haven't heard from me in ten days.

We stopped taking on new clients.

No better feeling than sticking up the 'SOLD OUT' sign.

But today, it's coming down.

So...

I'm looking for just four clients who want to me to build them a reliable, predictable, and relentless sales & marketing machine —so you can start signing 10-15 more clients per month through paid advertising — in the next 90 days.

NOTE: You must be...

• Good at sales. Either you or your sales team must have evidence you can close deals
• Be making at the very bottom of the barrel £120k profit per year AFTER you've paid yourself — this is the bare minimum
• Be running an ethical business
• And you understand that acquiring the ability to 'buy customers' is the most wonderful business ability of them all

This is a white glove service. It does not come cheap. And every time we sell out, the price only goes one way.

Up.

If you fit the above, click below and fill out the short application form.

​15words.co​

Stay daddying,

Connor Benham.

—CWB