Reader,

“The right message, to the right market, over the right medium, at the right time.”

This definition of marketing has made me, and my clients, plenty of cash.

It now operates as the base framework for any and all marketing campaigns I’m involved with.

We call it The 15 Word Marketing Plan.

Here’s how it works.

If you are actively looking for more clients, I’m assuming you are marketing.

But have you clearly defined your market?
An audience with a burning problem, willing to buy, and easy to target.

Have you clearly defined your message?
The exact words they use to describe themselves, their problems, and the magic words you need to mutter to get them to buy.

Have you clearly defined your mediums?
This is how you deliver your message to your market. Most people default to organic social media posting because it’s free, easy, and appeals to their grandiose self-image.

Then we look at time.
The frequency of your advertising. Are you marketing every day and increasing frequency based on key triggers or seasonality?

If you haven’t established all four of the above factors, you are dabbling.

Operating at a percentage of your business’s potential.

But if you can answer the above in excruciating detail and execute it, you’ll pull yourself a damn sight closer to your income potential.

Yesterday’s email mentioned that my exclusive contract, which included a non-compete, has expired.

As a result, I’m going back to my roots and resurrecting my done-for-you marketing agency that I launched 11 years ago.

Over time, it morphed into a mentoring programme with calls and courses. It went by many names:

• Main Build
• Core Control
• Elite

But at the core of them all was The 15 Word Marketing Plan.

Every new client we onboarded went through a rigorous process of defining their market, their message, their mediums, and their timing.

Once that was done, we taught them the sexy tactics.

They executed themselves, to the best of their ability. That was the agreement.

Now, we’re offering complete done-for-you services.

So you know the most important part of your business, client acquisition, is handled properly.

The agency is called 15 Words.

Because every new client engagement starts the same way. With a 15 Word Marketing Plan that we develop for you.

Once that’s done, we execute it.

No opinions. No bias. No cookie-cutter approach.

It could be a VSL funnel with Meta ads.
It could be direct mail and cold calling.

Whatever the answer is, we build it fully on your behalf and plug your new client acquisition systems into your business seamlessly.

Full transparency:

Right now, video sales letter funnels are printing cash.

In one month, we generated £96,000 in new annual contract value from approximately £3,500 in Meta ad spend.

You’ve heard me talk about video sales letter funnels for months now.

So if we work together, and you sell your knowledge for serious money, it's highly likely this is what we’ll recommend.

Right now, we’re looking for just one more client.

You can get all the details, and apply here: 15words.co​

Stay 15 Wording,

Connor Benham

—CWB

P.S. That site was put together last night. You'll note it isn't overly fancy, because it doesn't need to be.

It more than does the job. And there's likely a kink or two to iron out.

I encourage you to visit it, and read every word before you even consider applying for the last spot.

​15words.co​

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