Drop your email below, and I'll write to you a few times a week. I cover how B2B businesses grow past their first million without leaning on referrals, what I'm seeing work for clients right now, and whatever else I feel like writing about. People tell me they're good. I'll let you find out...
|
Everyone seems to be obsessed with organic social media marketing, but they are missing the obvious. Most posts die within 48 hours. Irregardless of it's performance. All of that effort crafting, writing, filming. Down the shitter in less than three days. The people doing best with organic social media spend on average two full working days to create a weeks worth of content. Fuck. That. You can get results with much less effort with organic. But still... ...to drive any results, you have to post good shit every day - the algorithm has to be in your favour - and there better not be any world news to distract from your post. And unless you are a top marketer, being good everyday is far harder than you think. It's far easier to be good for just two days: One day writing ~25 ads. One day filming said ads. Then just running those ads on Facebook & Instagram with some budget (Typically these ads will be good for two months before you have to create another batch of ~25). And if you hire a savvy marketer such as myself, then all you need to is film. You can forget about the writing. That's what my clients did. Obviously. Otherwise I wouldn't call them clients. As a result the most recent chap to hop onboard my merry boat of marketing booked seven qualified sales appointments in as many days. With three of those calls having $5m+ business. The average cost per appointment is just ~$205. And these aren't typical appointments with tyre-kickers, time-waster, and dick-jerkers. These appointments are with people who filled out an application form before booking. My clients cheapest product is six-figures. If just appointment buys we'll all be in my merry boat doing the money dance (they haven't sat these meetings yet). But here's the best bit. They've started 'organically' posting the ads we wrote, they filmed, and we edited to their social media too. And would you believe it... ...they are also their best performing organic social posts. Driving even more sales appointments. So they are now getting two bites of the proverbial apple. They spent just one day recording, and now they've got paid ads driving sales appointments, their organic social media taken care of, and booking appointments from that too. Not bad, eh? Anyway. We've opened the doors to our private client list for six more clients. Want in? Stay advertising, Connor Benham. —CWB. P.S. I'm not saying don't do organic social media. I'm saying it's hard bloody work for business owners to do it effectively on top of everything else. It's far easier to just pay to run ads. Furthermore, it's the best way to reliably, relentlessly, and predictably grow your business with minimal effort. The only downside is it costs money. |
Drop your email below, and I'll write to you a few times a week. I cover how B2B businesses grow past their first million without leaning on referrals, what I'm seeing work for clients right now, and whatever else I feel like writing about. People tell me they're good. I'll let you find out...