If you are anything like me you're curious - willing to learn, and spend your days obsessing how to improve your enterprise.

Yet in a world of increasing and easily accessible information you no longer know where to look, let alone who to trust.

You read books, peruse social media in the hope that something will generate an idea that will move you closer to the idea of what your life (and business) should look like, but nothing sticks - it's all fluff.

"Post on TikTok!"

"Create an annual plan!"

"Social media is king!"

"Reduce risk!"

"Invest in a website!"

"Focus your company culture!"

Bull. Shit.

Quite frankly I'm tired of it, and I'm sure you are too - it's the exact reason I started this website.

I've always promised my clients, and myself that I'd share my thoughts and business principles I've unearthed when I felt truly capable, and have the time to do so.

After 7 years of slogging away growing several companies ranging from pubs to consultancies, and everything in-between, I'm tired of charlatans spouting nonsense to any poor soul with a pair of ears and no way to know any better than to listen.

I am now about to keep that promise.

Pay careful attention. The ability to run a ludicrously profit fatty business has never been easier, as long as you understand the core marketing principles that dictate your strategies - which in turn dictate how you tactically behave in a market place.

The ability to understand these advertising principles is by far the most enamouring profit producing skill a business owner could ever hope to acquire. If you learn to fully 'get' the core principles you should never have to worry about the performance of your business again.

Unfortunately these principles are as rare as a priest who hasn't fiddled a kid. They simply aren't sexy, and therefore are rarely spoke about in place of the latest fluff tactic which in turn spreads and dies very quickly - For me and my clients, this is wonderful news. Your competition crave these fluff tactics, they even pay to learn and implement them. Hah! Chumps.

The truth is once you learn these core principles you will have zero competition. It's not that there aren't others who operate solely on solid principles. No, it's just there are so incredibly few of us that, mostly we are friendly and exchange ideas and info freely in private than spout about it on social media.

It's almost like a cult.

Which brings us to a critical problem. A problem so critical it could be considered a plague.