I'm Connor Benham, I run a very expensive marketing agency

Reader, 11pm. Baby B fighting sleep with the might of a roman warrior. I pick him up. My hips automatically know what to do. They start swaying side to side like a hula-hula girl. A couple minutes pass, but the screams continue. Usually a thirty second sway is enough to scare the screams away. But not today. So I hoiked baby up, and gently patted his back as he rested his head on my shoulder. Tired, weary, and desperate to sleep I prayed to the great sky daddy to bless Baby B with some...

Reader, If thirty sales appointments popped onto your calendar right now, how would you feel? Would you regret putting on your tighty whities this morning... ...Perhaps you'd be excited, but nervous at the volume... ...Or maybe you'd let a wry smile crawl across your cheeks because you're ready to close some deals. I'm not asking you this question to be facetious. But because for 99% of those fortunate enough to lay eyes upon my writing — you'd likely think you'd be happy and excited. Yet...

Reader, We're hurtling towards all business owners looking, and sounding the same at a dangerously fast rate. The beigification is well underway. I blame AI. It wouldn't be a stupid assumption to think most marketing material in 2026 is being passed through ChatGPT or Claude. Scroll through social media. You'll notice everything looks, and feels the same. Instagram video content is all structured similarly. Every Youtube video has identical structured introductions. Linkedin posts all have a...

Reader, Since my loins have proved their worth and bore the fruit of life, I now receive the same question I once regularly asked... "So, how is it Connor?" Before little Baby B was delivered all bundled up in white by a lil stork, I'd often ask the same to men whose loins bore fruit. And their answers typically fell into one of two buckets. One, they gush. They declare in great detail the love they feel. How their heart has growing pains. A eulogy of love, cupcakes, and rainbows. Before I...

Reader, "What is a VSL, that video sales letter thing, Connor?" — A question from my Father. He receives my emails, and shot me a text asking the above. And if he's thinking it, I'd hazard a guess you might be thinking it too. So I'm writing this unsexy email for him — and for anyone else wondering the same thing. A video sales letter (VSL) is just a video that makes a complete sales argument for your product or service. You could take the exact words from your VSL and put it in a letter....

Reader, "What should I expect when running Facebook and Instagram ads, to a video selling your services, and encourages them to book a call?" —A predictable question from prospects I talk to Typically it works out like this: In the first couple of weeks your ad spend will be breakeven against the revenue you collect. Sometimes there's negative cashflow for a couple of weeks. Then you hit breakeven, then by the third week, you see the shoots of profit, and the flowers of scaling start to...

Reader, “The right message, to the right market, over the right medium, at the right time.” This definition of marketing has made me, and my clients, plenty of cash. It now operates as the base framework for any and all marketing campaigns I’m involved with. We call it The 15 Word Marketing Plan. Here’s how it works. If you are actively looking for more clients, I’m assuming you are marketing. But have you clearly defined your market?An audience with a burning problem, willing to buy, and...

Reader, Here's some great books, with a critical flaw. Built to Last – Jim Collins & Jerry PorrasGood to Great – Jim CollinsThe Innovator’s Dilemma – Clayton ChristensenZero to One – Peter ThielThe Toyota Way – Jeffrey LikerThe Lean Startup – Eric RiesHooked – Nir Eyal All good books. But they all try to nail the idea that the product is the most important thing to obsess over in your pink, wrinkled, gummy brain. Not bad, or completely wrong advice—however—the vast majority of business owners...

Reader, If you are: Making at least £120k profit per year Understand that marketing is educated gambling with the odds in your favour Are looking to break your businesses reliance on your network, referrals, and social media... ...And you want to install a repeatable, reliable, client acquisition system into your company. One that effectively allows you to write your own ticket. Then hit reply. We're currently accepting no more than two clients to either: 1) Do it for you: Completely build...

Reader, Spoke to a clever chap yesterday who reached out to me for assistance with their marketing. They have a product so good they'd generated a very tidy profit essentially by accident. To use his words, they are doing all of the wrong things, and making money in spite of their efforts (or lack thereof). Businesses making money hand over fist due to the potentness of their product are my absolute favourite to work with. Because when you install my client winning machines in them, they...